Choosing a stroller can be overwhelming—especially when faced with dozens of options, conflicting advice, and a sea of specifications. The Stroller Selector was designed to ease that burden by guiding new parents through a thoughtful, step-by-step experience that results in personalized product recommendations.

This interactive tool simulates a buyer’s journey by asking targeted, easy-to-answer questions about lifestyle, storage needs, budget, and more. As users make selections, the tool narrows down options and presents a shortlist of strollers tailored to their needs—complete with comparisons of weight, cost, and features.

For businesses, this type of project is more than a sleek interface—it’s a powerful sales enablement tool. Interactive product selectors can:

• Reduce decision fatigue for customers

• Improve conversion by aligning product features with individual needs

• Provide an engaging, brand-aligned user experience

• Reduce strain on customer service teams by answering common buyer questions upfront

Whether you're a retailer, manufacturer, or service provider, a custom selector can help your audience feel confident about what they’re purchasing—and why it’s the right fit.